B2B games platform Playzido, the joint venture between Endemol Shine Gaming and Black Cow Technology, today announced a landmark partnership with industry-leading sports betting and gaming group, GVC Holdings.
The agreement will see a number of games from Playzido’s portfolio launch across GVC Holdings’ brands, including bwin, partypoker, PartyCasino and Sportingbet, from September 2019. The launch, facilitated through Pariplay’s aggregation platform, will deliver GVC with a suite of Deal or No Deal titles alongside other premium titles such as Oliver Twist and 3 Lucky Pots.
Stuart Banks, Managing Director, Playzido said, “Launching with GVC is a tremendous milestone for Playzido and is testament to the strength of our games portfolio and to the outstanding progress we have made in this last year. GVC are undeniably one of the world’s leading operators and we are both honoured and excited to be part of their games offering moving forward.”
Liron Snir, GVC’s Chief Product Officer added: “Our goal is to provide our customers with the most comprehensive line-up of premium content available anywhere in the market. Playzido’s content is a great addition to our portfolio and we believe they will prove to be a huge hit with our players.”
Playzido is a B2B games platform which supplies a remote gaming server to real money and social gaming operators. The open platform utilises a bespoke version of Black Cow Technology’s cutting-edge OGA software and works closely with, key development partner, Ingenuity Gaming on game development. Playzido features a selection of games from their flagship provider, Endemol Shine Gaming, in addition to content from cherry-picked suppliers. It also delivers a selection of innovative marketing features, empowering operators to market to their customers in new and exciting ways.
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About GVC Holdings PLC
GVC Holdings PLC (LSE: GVC) is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to third-party customers on a B2B basis. In the US the Group operates Roar Digital, a joint-venture with MGM Resorts, created to capitalise on the opportunities presented by the regulation of sports betting and gaming. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is the UK’s largest high street bookmaker.
Incorporated in the Isle of Man, GVC is a constituent of the FTSE 250 and is a member of FTSE4Good and the DJSI, ESG indices which identify companies that meet globally recognised corporate responsibility standards. The Group holds licences in over 20 jurisdictions and employs a workforce of more than 25,000, in 20 offices across five continents.
For more information: gvc-plc.com
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